When you’re building a business, there are so many buzzwords that get thrown around, it can be hard to keep them straight. And there are two concepts in particular that have a tendency to get lumped together—marketing and branding. So, what’s the difference between marketing vs. branding? In this article we’ll break it down for
Brands and Branding 12.1.21IntroductionWhat is a brand?oThe personality of the organisation oOrganisational perspective: a brand is something that allows an organisation to distinguish its product and services form its competitors oBrands first appeared in Ancient Civilisations Organisational perspective:- “…intended to identify the goods and services of one seller or group of sellers and differentiate them
What Is Market Segmentation? Market segmentation is a marketing term that refers to aggregating prospective buyers into groups or segments with common needs and who respond similarly to a marketing action. Market segmentation enables companies to target different categories of consumers who perceive the full value of certain products and services differently from one another. Key
Amazing things will happen when you listen to the consumer.- Jonathan MidenhallUnderstanding markets and customers are essential for businesses. Why? To target their marketing efforts to the right groups of customers in an effective market setting. By doing this, the business gains a competitive advantage, creates customer engagement, and thus promotes longstanding relationships with customers.
Dictionary.com defines marketing as, “the action or business of promoting and selling products or services, including market research and advertising.” If you work in a marketing role like I do, it’s probably difficult for you to define marketing even though you see and use it every day — the term marketing is a bit all-encompassing
Reading Time: 8 minutes Being successful in sales requires deliberate and persistent activities and the ability to adapt to the market and services simultaneously. We’ve come a long way since the days of door-to-door selling and annoying car salesmen. Selling is a science with rules and regularities that have been thoroughly analyzed and researched. Businessmen
